Google is today the main hub of an emerging data-driven world. It is a beast with many faces, impossible to grasp all at once, and growing new limbs every day. It is also the name of many contradictions: A centralized traffic control in the (supposedly) horizontal and distributed Internet. A supporter of data openness and accessibility that relies on secret algorithms. A ranking technology that is based on finding out popularity but at the same time creates it.
These variations are an open series of approximations to diverse aspects of Google. They use multiple strategies to de-naturalize our relationship with the brand, corporation and technology. It is a collection of formal and conceptual micro-experiments, a fly-eyed view on an entity so pervasive that tends to become invisible, while it radically changes our everyday lives.
Google Variations had a first version on year 2005. This new iteration was made possible by the generous support of a commission by New Radio and Performing Arts, Inc. for its Turbulence website, with funds from National Endowment for the Arts.